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Amigo Brand
Marketing concept by Amigo Plant

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Growth through 'green happiness'
This mission is at the heart of everything Amigo Plant does. They believe in the power of plants to make people happy and make a positive contribution to the living environment.

Amigo Brand®: A range with unique features
Amigo Brand® offers a wide range of succulents, each with their own unique features and benefits.
  • Rosetta®: A line of strong Echeveria varieties in a diverse color palette, perfect for a striking touch in your home.
  • Tarantula: The haired Crassula®, which adds impressive beauty to any interior with its silver-grey colour.
  • Safari®: Discover new and surprising Aloe and Haworthia species in this unique collection.
  • Boomerang®: The Crassula in the shape of a boomerang: surprising, compact and a real eye-catcher.
  • Elephant Trunk: The Elephant Trunk-shaped® Cotyledon: A remarkable specimen that is a special addition to any plant collection.
  • Shaka®: Beautifully designed Agave with a strong character, perfect for both indoor and outdoor use.
  • Piccomini®: A collection of strong succulents in a 6 cm pot, ideal for small spaces or as gifts.
  • Aloe Medivera®: The compact sister of the Aloe Vera, strong and robust, with known medicinal properties.
Durability
Amigo Plant is committed to a sustainable future. This is reflected in various initiatives:
  • Residual heat from the household waste plant: Residual heat from the Alkmaar household waste plant is used at one location, so that no fossil fuels are needed for heating.
  • Energetic coupling of sites: Several sites are energetically linked to each other, making optimal use of the heat produced.
  • Cultivation location in Portugal: The cultivation location in Portugal uses natural energy: the sun and the temperature of the country. As a result, no lighting or heating is required.
  • Water-saving plants: Succulents are naturally water-saving plants and require little to no treatments during cultivation.
  • Bicycle plan for employees: To reduce the burden on the environment and promote the health of employees, Amigo Plant offers a bicycle plan.
  • MPS-A and MPS-GAP certified: Amigo Plant meets the strict requirements of MPS-A and MPS-GAP, which guarantees that the plants are grown in a responsible and sustainable manner.