The current society is marked by transition, facing challenges such as the climate crisis, polarization, and economic inequality. At the same time, people are searching for hope and renewal. Contradictions define this era: we want to save the planet but also travel efficiently. Technology and sustainability offer opportunities, such as robotics and vertical farming, while health and mindful living are becoming increasingly central. Moreover, our ageing population present opportunities for ornamental horticulture. An increasing number of our elders enjoy gardening, seeing this as a healthy outdoor hobby.
In this blog we would like to tell you more about the seasonal trends for the coming spring and summer. Giving you instant inspiration for the shop floor with the corresponding products from our range. The following 4 trend trends have been highlighted for you by our trend watcher:
1. Endless Time
2. Optimistic Happinez
3. Travel Jumble
4. Golden Summer
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Intro Endless Time
Ikebana in interior or product design is often expressed through simple, elegant arrangements emphasizing natural beauty and subtle charm.
The consumer values care, tradition, responsibility, and appreciates authenticity, safety, and security. Mint and lilac are key colours.
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Intro Optimistic Happinez
Contrasting colours and glossy materials create a playful and dynamic look. Mother-of-pearl is making a comeback, and coloured transparent glass adds a joyful sparkle, perfectly paired with flowers and plants.
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Intro Travel Jumble
Outdoor plants and tropical vibes emphasize abundance and positivity, inspired by diverse cultures, colours, and botanical beauties.
Today’s consumers are bold, distinctive, and confident. They are ambitious and have a passion for luxury and elegance.
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Intro Golden Summer
Indian Summer for interiors: everything can be a bit more imaginative, intense, larger, more colourful, and even more impressive! This creates a (fantasy) world with a tropical vibe featuring flowers, plants, and also birds and butterflies playing a significant role.
The consumer is creative, curious, independent, open-minded, innovative, and enjoys life.